Bright future for Apple
IMS Research has forecasted that smartphone sales will eclipse 420 million devices in 2011 and will make up about 28 percent of the global handset . Annual sales are also expected to top one billion devices by the end of 2016 due to the release of more affordable entry-level smartphones, accounting for one of every two mobile handsets sold.
"But despite the higher margins for smartphones, and the seemingly insatiable consumer appetite for converged devices, it is clear that not all OEMs are equally positioned to capitalize on this market trend," said Josh Builta, analyst in IMS' mobile technologies group. "For instance, LG, despite being the third largest OEM in the world, has offered a fairly limited smartphone portfolio in recent years, a factor that resulted in the company reaching less than a three percent share of the total smartphone market in 2010."